ISH, #IMSMOKINGHOT, Debuts 10 Brand New Products for Spring
by VERGE Staff | Cosmetics and Beauty | Saturday, February 25, 2017
FabFitFun, the leading full-size lifestyle product membership service, in collaboration with celebrity makeup artist Joey Maalouf, announced the launch of the ISH Anniversary makeup collection. In celebration of the first anniversary, the fresh and innovative makeup line that redefines authentic beauty introduces 10 new products including:
- ISH Gold Bomb
- ISH Shadow Stick, and
- ISH Shimmy Shadows (all ranging in price from $18 to $30)
Staying true to the core of both brand's philosophies, FabFitFun and ISH collectively deliver fans and engaged members makeup that is not only fun and approachable, but also inspiring – as demonstrated through consumers' delight in sharing the brand's namesake and message of self-confidence, #IMSMOKINGHOT, through rave reviews and social media praises.
"I am so excited to celebrate the 1st year anniversary of ISH with this incredible new collection," notes Joey Maalouf, "I developed Gold Bomb so that everyone can have fun with shimmer — whether it's just a hint or full on glam. The Shadow Sticks and Shimmy Shadows are amazing, so simple to apply and right on trend.”
In March 2016, both FabFitFun and Maalouf unveiled ISH's debut product to overwhelming success by introducing a new way of contouring with the ISH Contour Kit. Comprised of the highest quality products, the kit is made with cruelty-free ingredients and is available in two color palettes: light/medium and medium/dark.
The ISH 1st Anniversary Collection delivers multiple additional key hero products to complement the existing range, offering a more comprehensive collection, starting with the ISH Gold Bomb, which can be used to highlight or for an all-over golden glow and includes skin conditioning ingredients like Sunflower Seed Oil, Shea Butter, and Coconut Oil. The Gold Bomb can be applied to eyelids, cheeks, lips, and body for the perfect shimmer.
The easy-to-use and blendable ISH Shadow Sticks, which can be applied directly to eyelids, contain ingredients for long-lasting wear and comfort. From a hint of color to a coat of metallic shimmer, these are available in four shades: Chocolate, Bronzie, Goldie and Rustie.
ISH Shimmy Shadows, gorgeous, highly metallic, foil shadows that make the eyes pop, round out the Anniversary Collection, and are available in five shades: Get Low, Disco Ball, About Last Night, Party in Pink, and Champagne Campaign. These shadows can go from subtle to full-on shine, and can be easily applied to eyelids with an eyeshadow brush or with fingertips for a fun, dramatic effect.
To learn more about the complete ISH Anniversary Collection, visit: www.ish.co.
Source and Photo courtesy of ISH.
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