Sudanese-American Wife, Mother of Two and Creative Entrepreneur, Selma Idris, Unveils The Brown Crayon Project
by VERGE Staff | Skincare and Beauty | Tuesday, August 2, 2016
Founder Selma Idris is proud to introduce The Brown Crayon Project, a carefully curated collection of hair, scalp, skin and body cleansers, conditioners, lotions, moisturizers and oils formulated with brown babies in mind.
Selma Idris, a Sudanese-American mother of two, created the product line because she was determined to include children of the diaspora in the global conversations around physical and emotional health. The company believes in a holistic approach to healthy baby care utilizing sound science, quality, natural ingredients, Earth-conscious business practices, strict manufacturing standards, and transparent labeling.
"My first son, Adam, developed cradle cap, like so many babies do. I sourced everything available to me in shops and online but could not find products that would help heal his scalp without drying out his beautiful hair," said Idris. "After hearing the same from so many moms in my community, I knew it was time to fill the void."
"I created my first products out of necessity after a couple of 'What did you do to the baby's hair?' mishaps. My mother, who was with me for the birth of both of my sons, and I started making what we needed using old North and East African family beauty recipes at home. But our ingredients were limited and I wanted the process and ingredients to be clean and safe and the results to be consistent."
-Selma Idris, Founder
With a suggested retail price point starting at $15.99, the one-of-a-kind products will be available in late summer 2016 on the brand's online shop at: thebrowncrayonproject.com and distributed through traditional and alternative retail outlets across the country.
The Brown Crayon Project company is based in Brooklyn, New York, with contributors in Africa. Through a holistic approach to baby care, The Brown Crayon Project's commitment to honest messaging, and community involvement will serve as the indie-brand's foundation. To learn more, visit: thebrowncrayonproject.com or join the conversation on social media @thebrowncrayonproject.
Source and Photos courtesy of The Brown Crayon Project, LLC.
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